Case If - Opening a new talent hub

The Client


If Insurance is the leading insurance company in the Nordics, with ~ 7000 employees across 5 countries. With a growing focus on insurtech, if hosts a community of ~ 1100 digital developers.


The Challenge


In early 2021, if decided to open a new tech talent hub from scratch. When we jumped on board, the team had ambitious growth targets in a very competitive talent market - but no concrete roadmap or execution plan in place yet.


The Client Experience


Saara Roine

Development Manager, If Insurance


"When we started our journey, we shortly realized our ambitions and current skill set didn’t meet, so it was clear we could use some advice on reaching our ambitions growth plans in an over-heated tech talent market situation. The collaboration with Hilla started in May 2021, and in no time, she was able to get us to the correct speed, and we didn’t just meet our targets but exceeded them!


With Hilla, we created a concrete talent strategy and value proposition to focus on the right audiences.


As a bonus, we had to make sure our decision-making was fast to be able to keep our recruitment process as candidate-centric as possible. We are proud to announce that with her help and stellar advisory, we reduced both recruitment costs and time spent on it. Her market understanding was highly valued and enabled us to adapt accordingly. We couldn’t have wished for a better challenger in our corner."




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